› notYouTube

what is notYouTube?

Play as an aspiring YouTuber aiming to reach 100 million subscribers through optimization and strategy.

notYouTube is an idle game about managing and growing a YouTube channel to 100 million subscribers. It focuses on optimization and problem-solving, with autosave enabled but no offline progress. Desktop play is recommended for best performance.

It sits in the Idle / Numbers / Management / Strategy / Minimalist corner of the genre. Like most idle games it runs on a simple loop — earn, reinvest, automate — but the depth is in how long that loop keeps unfolding. Expect to check in, make a few decisions, and watch the numbers climb whether you're at the keyboard or not.

New to incrementals? Read our beginner's guide first, or just hit play — these games are built to teach themselves.